ConnectFive/////

Today I received an email about a friend of mine who will be doing the 2009 IRONMAN in Louisville, KY. So  I went to the City of Louisville’s website and was welcomed by the image above. Not a great first impression. I can see how this can happen given the two competing audiences of residences vs visitors, but did it need to? Granted it’s a city managed site that has limited resources etc etc, but there is probably a better way to communicate the junk pick up info effectively for the residence without the negatively impacting any potential tourist/visitor.

In general, it made me think about how important it is to always remember the audiences of your website when adding content…the “s” is important. Website’s usually have multiple audiences (primary, secondary and tertiary audiences) so the content authors/editors of each need to consider the positive AND potentially negative impact a piece of content (and or it’s format) may have on one of the other “non-related” audiences - especially on high-traffic pages such as the home page. It’s a no-brainer in some regards but probably one of the harder things to manage once a site is live and content is added by a variety of people.

But besides all that, it just cracked me up.

And this is not it (and this is not me!). I mean seriously man…is this the time and the place to be sporting your Bose Triport Headphones and MP3 player while taking a picture of your kids on your cell phone? I mean the glasses are necklace are sweet but loose the rest. If I see you again next year, I will shove you in.

Dude Wash Your Hands — Seriously - I love this type of in your face, stop you in your tracks and scratch your head stuff. Cool Hunter always seems to find these and other way cool stuff. Imagine that.