I’m really looking forward to the MIMA event tomorrow night (11/14) where Jamie Roche, President of Offermatica, will be speaking on Web Analytics, Testing and Optimization. » Event Info
I spoke with him last week to finalize things and it sounds like he will be sharing a lot of “what we’ve learned to be good tests and bad ones” and focusing on the methodologies of how to make tests meaningful.
I’m in Mpls today and tomorrow for meetings and will be attending the Mima Salon tonight featuring Peter Merholz of Adaptive Path.
His talk is titled “DESIGNING FOR AN UNCERTAIN WORLD” and promises to be an interesting look into “the historical perspective, the evolution of product categories, the competitive advantage that experience provides and the importance of thinking about products in a system fashion.”
I always enjoy his thoughts, observations and rants, hope to see you there.
I will be coming to the big MPLS tomorrow (wed 7/10) to see the July MiMA salon “The Future of Search”. It should be a great panel discussion with viewpoints from Google, MSN, and Ask.com.
Moderator:
Chris Boggs, Avenue A ||| Razorfish
Panelists:
Kevin Willer, Google
Saleel Sathe, MSN AdCenter
Michael Wessner, Ask.com
For more info on the event visit www.mima.org Hopefully I will see some of you there.