MIMA Event - Jamie Roche, President of Offermatica
I’m really looking forward to the MIMA event tomorrow night (11/14) where Jamie Roche, President of Offermatica, will be speaking on Web Analytics, Testing and Optimization. ยป Event Info
I spoke with him last week to finalize things and it sounds like he will be sharing a lot of “what we’ve learned to be good tests and bad ones” and focusing on the methodologies of how to make tests meaningful.