Chamilia Jewelry
I’ve neglected to update the site for quite awhile, but since my last post I’ve been working on a number of projects including the redesign of chamilia.com.
The new Chamilia site offers an updated brand presence and easy filters to help users browse the 500+ beads available (which is not a small task.) We also implemented Google Analytics to track user behavior and offer insights into the popularity of bead styles, colors, etc. This “browsing” data combined with other sales data will help Chamilia evolve their bead collection toward their customers’ interests…which is the ultimate goal, isn’t it?
Since the initial redesign we’ve continued to expand the site including country specific sites for the UK and Germany that have localized content and languages (more are on the way).
My Roles: Site Structure, Interaction & Visual Design, Web Metrics, Project Management & Image Production
Project partners: Lisa Pope (Strategy), Analog Interactive (Programming)